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A woman with a silver bob at her kitchen table, a cordless styling brush beside her diary
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10 reasons women are cancelling their standing blow-dry appointment

★★★★★
4.7 average · 317 reviews

Nobody adds up what "I'll just get it done" costs over a year. One woman's hairdresser did the sum for her, and the sum is why this page exists.

A blow-dry costs somewhere between £25 and £40, depending on where you live. It looks lovely for three days, decent for two more, and then you are back where you started, with the appointment already in the diary for the week after next. None of these visits feels expensive on its own. That is exactly how the sum hides.

1

Do the sum once

Call it £30 a visit, every fortnight. That is around £780 a year, every year, for hair that only looks styled half the time. The brush is £44.95. Once.

A handwritten sum on lined paper: £30 × 26 = £780 a year
2

Your hairdresser keeps the cut. You keep the mornings

This is not about leaving the salon. A good cut is a salon job and stays one. It is the styling in between, the part you were paying for again and again, that comes home.

A hairdresser giving a silver-haired client a precise bob cut
3

Ideal for short hair too

Bobs and pixies are the cuts that need the most upkeep to look deliberate. The compact head reaches the nape and the sides, the parts you were really paying the salon to reach.

A woman with a short silver pixie cut using the brush at the nape of her neck
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4

Safe thanks to cool bristle tips

The tips that touch your scalp stay cool, and the display shows the actual temperature: 160, 180 or 200. Salon control, without the salon.

Close-up of bristles against silver-grey hair, temperature display visible
5

Always charged, simply via USB-C

Cordless in use, charged with an ordinary phone cable. A full charge is around an hour of styling, which is weeks of mornings on short hair.

The brush on a shelf with a USB-C cable plugged in, a phone beside it
6

Hot in under two minutes

No appointment, no waiting room, no being on time for your own hair. By the time the kettle has boiled, it is ready.

A warm kitchen, kettle steaming, a woman lifting the brush from the counter
7

Why pay hundreds of pounds?

£44.95, down from £99.95. Less than two of the visits you are already paying for.

The cordless brush on a counter next to a bulky older straightener with a tangled cord
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Salon styling, every morning, at home
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8

Recommended by hairdressers

Olivia May, more than twenty years behind the chair, puts it simply.

★★★★★
"In all my years behind the chair, I've seen few tools this easy for home use."
— Olivia May · Hairdresser
★★★★★
"Most devices are made for the salon, not for home. This one actually is."
— Olivia May · Hairdresser
A hairdresser in a salon holding the brush beside an older client with a freshly styled silver bob
9

30 days to decide, at home

Try it through your own mornings for thirty days, against your own salon habit. Not happy, money back. Free delivery and a two-year warranty.

The brush beside its travel pouch on a clean surface
10

10,000+ women got there before you

More than 10,000 women are using it already, and it averages 4.7 stars across 317 reviews.

4.7 Average rating
317 Reviews
10K+ Customers
Three women with short silver and grey hairstyles walking together on a bright morning, relaxed and laughing
Limited availability
Cancel the appointment. Keep the mornings
Free delivery · 30-day money-back guarantee
Check availability →
Limited-time offer: 50% off · Due to high demand, stock is limited · Selling fast
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